Pickrr, a SaaS-based logistics startup, has raised $12 million (Rs 85 Crore) in a Series B round led by IIFL, Amicus Capital, and Ananta Capital.

The funding round also saw participation from existing investors Omidyar Network India and Guild Capital.

As per the startup, it will use the funds to strengthen technology, warehousing solution and expand the leadership team. Additionally, the company will continue to drive product development and R&D and expand its network of fulfilment centres across the country.

Started by IIT graduates Rhitiman Majumdar, Ankit Kaushik and Gaurav Mangla in August 2015, Pickrr is an end-to-end SAAS based logistics solution for eCommerce sellers and D2C brands. The startup enables them to ship products from anywhere in India to end customers without any hassle in courier partner selection, price negotiations, and data analytics.

Additionally, Pickrr offers one-click easy integration with over 25 partners like Amazon, Shopify, and WooCommerce, making it a preferred eCommerce fulfilment platform for SMBs.

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Speaking on the development, Rhitiman Majumder, Co-founder and CEO of Pickrr, said,

“Pickrr’s vision is to make logistics fast and seamless. This infusion of capital has further strengthened our path to deliver simplified solutions. Using technology to drive logistics automation, we aim to reduce the delivery time for every ecommerce seller from an average of 5-6 days to 1-2 days.”

Rhitiman added that the funding would also help Pickrr in moving towards creating a seamless end-to-end fulfilment offering for SMBs, including D2C brands, retailers, and marketplace sellers.

The SaaS-based logistics startup said that it saw a 3x jump in daily orders in 2021, and the order volume on its platform continues to grow steadily. With about 25 delivery partners on board, Pickrr offers shipping to 29,000+ pin codes and 220 destinations across the globe.

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