Licious, a D2C meat and seafood brand operated by Delightful Gourmet Pvt Ltd, has raised fresh capital from Gruhas Proptech LLP (an investment firm backed by Zerodha’s Nithin and Nikhil Kamath), Haresh Chawla, partner at private equity firm True North and boAT Co-Founder Aman Gupta. 

As per the company’s regulatory filings, Licious has issued 87 Series F1A preference shares at an issue price of Rs 10,50,738.62 each to Haresh Chawla, Sameer Mehta, Aman Gupta, Narshing Das Makkar and Ashish Aggarwal.

Gruhas Proptech LLP led the funding round with a Rs 3.47 crore investment, followed by Haresh Chawla with a Rs 2 crore investment. 

Licious | Fresh Meat And Seafood Brand

Started by Vivek Gupta and Abhay Hanjura in 2015, Licious currently serves in 14 Indian cities and claims to have achieved a growth of 500% in the last year. As per the startup, it has delivered to more than 2 million unique customers so far. It has built a farm-to-fork model, including handling the entire back-end supply chain. 

In October 2021, Licious raised $52 million towards its Series G round led by IIFL’s Late Stage Tech Fund and Avendus and made its entry to the coveted unicorn club.

Competing with the likes of FreshToHome, Zapfresh, BBDaily, MeatRoot and Easymeat, the D2C meat and seafood brand for the fiscal year ending on March 31, 2021, saw its revenue from operations swell up 3.2X to Rs 420.3 crore from Rs 131.8 crore in FY20.

As per Entrackr’s Fintrackr, sales of seafood, meat, marinates, and eggs accounted for 97.2% of Licious’s revenue during the fiscal year, while delivery and other related services made up the rest.

A few days back, Nikhil Kamath, Co-founder of Zerodha, along with Abhijeet Pai, invested in drone startup Omnipresent Robot Tech through their investment arm Gruhas Proptech.

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