[Indian Startup Funding Weekly Roundup February 5 to February 9] Crux, Attentive, ControlZ, Papa Pawsome, Three Others Raise Funding
Several Indian startups have raised funds from February 5 to February 9 across various categories, including sales automation, healthtech, pet care, etc. We will highlight seven such transactions, including how the startups plan to utilize the secured capital.
Crux | Decision-Making AI Copilot
Crux, a Y Combinator-backed decision-making AI co-pilot for enterprises, has raised $2.6 million in a seed funding round led by Emergent Ventures. The funding round saw participation from Y Combinator, Neon Fund, and early backers like First Cheque and other investors.
This investment will support Crux’s mission to change the way organizations make decisions by providing them access to advanced decision-making capabilities that surpass human abilities.
Founded by Himank Jain, Atharva Padhye, and Prabhat Singh in 2022, Crux helps B2B SaaS teams build embedded AI copilots faster. The startup creates AI models that answer questions about business data in plain language.
Attentive.ai | AI-powered Solution For Field Service Businesses
Attentive AI, an AI-based sales automation platform for construction and outdoor service businesses, bagged $7 million (Rs 58 crore) in a Series A funding round. The funding round was led by Vertex Ventures Southeast Asia and India and saw participation from Peak XV Partners, InfoEdge Ventures, and Tenacity Ventures.
As per the startup, the freshly raised funds will be used for product development, improving sales, marketing, and customer success initiatives.
Founded by IIT Delhi graduates Shiva Dhawan, Rishabjit Singh, and Aishwarya Maurya, Attentive offers an AI-based sales automation platform that offers end-to-end automation for all field services businesses across the landscaping, asphalt and paving, facilities maintenance, and snow removal industry.
Powered by cutting-edge AI, its software is designed to optimize workflows and help scale effortlessly. Its client portfolio includes firms like Sperber, US Lawns, Clean Scapes, Brightview, Juniper, The Grounds Guys, and Silicon Valley Mechanical.
Ivory | Personalized Brain Health Solutions
Ivory, a healthtech platform focussing on better brain health, secured $500,000 (Rs 4.15 crore) in a funding round led by early-stage venture capital firm Capital A.
The funding round also saw participation from TDV Partners and angel investors, including Tushar Vashisht (HealthifyMe), Abhishek Kabra (Samara Capital), Abhishek Ganguly (Agilitas Sports) and Rajeev Singh (SAP India).
The healthtech startup plans to use the freshly raised funds to expand its reach to over 15 million elderly Indians at risk of dementia.
Founded by Issac John and Rahul Krishnan, Ivory is a healthtech platform that detects neurodegenerative risks early and offers personalized brain health solutions through neuro-science-backed assessments and interactive games.
The startup redefines the aging experience by focusing on better brain health and integrates curated content, personalized consultations, and gaming activities aimed at assessing and reducing the risk of brain-related ailments like dementia.
ControlZ | Refurbished Smartphone Maker
ControlZ, a refurbished smartphone maker, raised $3 million in a seed funding round through a mix of equity and debt infusion. The funding round was co-led by Venture Catalysts and 9 Unicorn.
As per the startup, the freshly raised funds will be invested in testing labs and automation.
Founded by Yug Bhatia, ControlZ is a Gurugram-based refurbished smartphone maker that specializes in the component-level renewal of pre-owned devices.
The startup focuses on renewing both cosmetically and functionally, increasing the life cycle of mobile phones and ultimately reducing the carbon footprint of smartphone manufacturing.
Papa Pawsome | Pet Care Brand
Papa Pawsome, a pet care brand, bagged $400,000 (Rs 3.3 crore) in a seed funding round led by Indian Angel Network (IAN), an early-stage investor.
As per the startup, the freshly raised funds will be used for product development, expansion of offerings, and geographical presence. A part of the raised capital will be used to improve the overall customer experience.
Co-founded by Nishita Agarwal and Nikita Agarwal, Papa Pawsome is a pet care brand that offers a range of natural spa and grooming pet products. Its products are free from harmful chemicals such as Sulfates, Parabens, Silicones, and artificial fragrances.
The petcare brand retails around 24 stock-keeping units (SKUs) ranging from hygiene essentials like shampoos, massage oils, serums, and training sprays to grooming services.
Rupyz | SaaS Startup
Rupyz, a B2B SaaS startup, bagged $1.2 million (Rs 10 crore) in a seed funding round led by Merak Ventures, an early-stage venture capital firm, with participation from undisclosed angel investors.
As per the startup, the freshly raised funds will be utilized to strengthen Rupyz’s core technological offerings as well.
Founded by Dhaval Radia, Gourav Gupta, Akshay Gupta, and Palash Lunia, Rupyz is a SaaS platform for B2B e-commerce, enabling brands to digitize and scale their distribution offline & online. The platform serves as a digital infrastructure that maps the entire supply chain for a brand, helping these brands streamline their supply chain processes and grow their business faster and more efficiently.
Enabling omnichannel distribution for FMCG and consumer brands, the startup presently claims to oversee a network of 85 brands with around 6,500 distributors and 250,000 retailers.
Oto | Two-wheeler Vehicle Financier
Two-wheeler vehicle financier Oto secured $10 million (Rs 83 crore) in a funding round led by GMO Venture Partners, with participation from Turbostart. The funding round also saw participation from Indian cricketer KL Rahul and existing investors Matrix Partners, Prime Venture Partners, and 9Unicorns.
As per the startup, the freshly raised funds will be used to scale up its operations from 10 cities to 25 in the next 18 months. It also aims to increase the number of vehicle bookings it facilitates from 5,000 per month to 15,000 per month.
Co-founded by IIT Bombay alumni Sumit Chhazed and Harsh Saruparia in 2018, OTO is a platform to discover, research, and buy bikes online and provides financing options for two-wheeler buyers.
Operated by 1T9 Technology Pvt. Ltd, the platform facilitates two-wheeler loans at up to 35% lower EMIs than banks, with an option to retain, return, or upgrade the vehicle at the end of the tenure.
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