Hippo Video, a video customer experience (CX) platform, has raised $8 million in a funding round led by Dallas Venture Capital (DVC).

The round also saw participation from Alpha Wave Incubation, KAE Capital, and Exfinity Venture Partners.

As per the startup, the freshly raised capital will be used to expand its customer use cases across the U.S. market. The startup will also continue to innovate its product portfolio, focusing on enhancements to its varying product features.

Hippo Video | Video Engagement Platform

Co-founded by Karthi Mariappan, Srinivasan Krishnan and Nilamchand Jain, Hippo Video is a video engagement platform for the B2B sales team.

The video engagement platform helps companies increase sales engagement with hyper-personalized, interactive video content delivered at scale, which drives a significant increase in meetings booked and improves win rates.

Speaking about the development, Karthi Mariappan, Co-founder and CEO of Hippo Video, said,

“By humanizing conversations with hyper-personalized, interactive videos and enabling sales teams to distribute custom videos at scale, Hippo Video helps sales teams increase the pipeline and engagement, which translates into higher win rates and revenue. This new capital will help us reach more companies in need of automated video technology to help them stand out among their prospects.”

Its generative AI engine, Humanize AI, allows for hundreds of hyper-personalized videos to be made in a single day, leading to an increase in meetings booked, higher engagement, and improved win rates.

The startup has a library of pre-built templates, and its Video Flows feature gives users the ability to record personal introductions and stitch them with pre-recorded videos for a tailor-fit output for every prospect. Further, its patent-pending AI Editor increases sales teams’ productivity and efficiency so they can achieve revenue goals without additional resources, budgets, or tools.

Commenting on the development, Dayakar Puskoor, Founder of Dallas Venture Capital, said,

“We are thrilled to invest in Hippo Video, that has demonstrated exponential growth in customers, users, and revenue. As a cross-border venture capital firm, DVC has long been identifying and investing in early state B2B SaaS companies based in India and helping them scale globally by leveraging our DVC Advantage platform.”

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