With changing lifestyle, our country is witnessing an increase in lifestyle diseases like diabetes.

In 2020, India was home to over 77 million diabetes patients, as per International Diabetes Federation.

This increasing number is a growing concern, but many entrepreneurs are coming up with their solution to help people of India in staying fit and maintain a healthy lifestyle.

Helping people live healthier lives, today’s startup story is about Fitterfly, a health tech startup providing innovative & integrated wellness programs.

Startup Story: Fitterfly | Innovative & Integrated Wellness Programs

Fitterfly Founder

Founded by Dr Arbinder Singal, Jayesh Sawant and Shailesh Gupta, Fitterfly is a Mumbai-based health tech startup specialising in Digital Therapeutics (DTx).

Providing innovative & integrated wellness programs, the startup claims to offer 360-degree guidance on exercise, nutrition, sleep, stress, and other factors, which affect health outcomes.  

How Fitterfly Started?

Dr Arbinder says it all started in 2010 when he was not able to perform surgeries for a few months due to a hand injury. 

During that time, Dr Arbinder began learning more about the internet and digital business. He learned how healthcare could be advanced using digital technologies. 

Dr Arbinder saw the issues people face in getting access to specialist doctors. So, he with his team first launched a telemedicine startup, MediAngels, which later got acquired by 1mg.

With time, he and his team learned more bout the sector, and in 2016, they launched Fitterfly to cater to the wellness of children. 

Presently, Fitterfly offers personalised digital therapeutics programmes to manage several health conditions, including diabetes, obesity, pregnancy, PCOS/PCOD, and child wellness.

Speaking about Fitterfly’s business remodelling, Dr Arbinder says,

“The business change came in 2019 when I was diagnosed with prediabetes. I realised that while many players came up with diabetes monitoring and tracking solution, not many were helping the users understand what is causing increasing levels of sugar, or what kind of nutrition and exercise can help maintain the levels.”

USP Of Fitterfly 

Started and run by a team of Doctors, Engineers and Senior Nutritionists, Fitterfly provides innovative & integrated wellness programs with the sole mission to help people live healthier lives.

The health tech startup provides a solution to diabetes, obesity, women’s health, child health through its innovative Digital Therapeutics solutions.

Fitterfly offers subscription-based programmes to manage lifestyle diseases that complement the doctor’s medical therapy. As per the startup, every team has a Nutritionist with an M.Sc in dietetics, a qualified Physiotherapist and an RCI-certified Clinical Psychologist. 

Fitterfly’s current product suite includes scientific and hyper-personalised DTx programs for diabetes, PCOS, obesity, pregnancy and child wellness. Designed to be an add-on to the Doctor’s medical therapy, their DTx programs offer 360° guidance around nutrition, exercise and mental well-being. 

Present Situation Of Fitterfly 

As per Dr Arbinder, Fitterfly has over 10,000 users across its programme presently.

Competing with the likes of notable players in the sector, including Wellthy Therapeutics, Twin Health, and HealthifyMe, Fitterfly works in partnership with almost 200 doctors who prescribe the programmes to their patients. 

Fitterfly also works with pharma partners and corporate insurance companies. With the majority of employees currently working out of their homes across India, the health tech startup operates out of Navi Mumbai, Surat and Gurgaon offices. 

In April 2021, Fitterfly raised $3.1 million in a pre-series A round led by Fireside Ventures.

Future Plans Of Fitterfly 

Fitterfly is looking to expand its digital therapeutics portfolio and develop smart health tracking tools. Also, during the last funding round, Dr Arbinder Singal stated that the startup plans to expand its presence in smaller cities.

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