Zingavita, a health and wellness startup, has made headlines by raising Rs 10 crore ($1.2 million) in a pre-series A funding round. The funding round was led by Anicut Capital, underscoring a strategic move towards targeted nutrition expansion.

Angel investors, including BionPharma CEO Venka Krishnan, Puru Gupta (True Elements founder), and Vishesh Chandiok (CEO at Grant Thorton), among others, also participated in the funding round.

As per the startup, the freshly raised funds will be used to expand into new product development focusing on targeted nutrition. Further, the raised capital will drive the brand’s entry into the premium ayurvedic supplement space.

Zingavita | Health and wellness Startup

Founded by Sachin Goel and Dheeraj Nagpal in 2022, Zingavita is a Delhi NCR-based health and wellness startup that brings the perfect blend of ayurveda and modern nutrition, offering a diverse range of natural supplements designed to enhance overall well-being.

The health and wellness startup operates via omnichannel mode, and its products are available on e-commerce platforms, including Flipkart, Amazon, and Tata 1Mg, among others. 

Speaking about the development, Sachin Goel, Co-founder of Zingavita, highlighted that the funding will enable the brand to accelerate its innovation cycle and meet growth milestones.

Competing with the likes of Wellbeing Nutrition, Fitspire, Power Gummies, Plix, and What’s Up Wellness, among others, Zingavita stated that it would continue to focus on the development of products that are free from additives like sugar, preservatives, artificial colours & flavours.

In the past few years, the health and wellness space in India has been gaining a lot of traction from investors. As per a market study, the Indian dietary supplements market size, which stood at $2 Bn in 2023, is expected to grow to about $6 Bn by 2032 at 13.49% CAGR. 

Last year in August, What’s Up Wellness secured INR 14.40 Cr ($ 1.7 Mn) in funding to increase its team size and develop new products. Likewise, Fitspire bagged an undisclosed amount of funding to introduce additional products and expand its geographic reach in India and globally.

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