Fashion Discovery Startup ShoutO Raises $1.6 Million Funding
ShoutO, a fashion discovery startup, has raised $1.6 million led by Saama Capital. The funding round also saw participation from Whiteboard Capital, Amit Singhal (the former head of search at Google), Arjun Vaidya (Founder of Dr Vaidyas), and 25 direct-to-consumer (D2C) founder angels.
As per the startup, the raised capital will be used in product development, creator acquisition and engagement, and building a founding team of engineers and creator success managers.
ShoutO | A Creator-led Fashion Discovery Platform
Founded by Maruthy Ramgandhi, Abhishekk Handa, and Ayyappan Lakshmanan, ShoutO is a creator-driven fashion discovery platform which aims to help GenZ and young millennials women discover fashion products recommended by creators and curators that they love and trust.
Speaking about the development, Maruthy Ramgandhi, Co-founder of ShoutO, said,
“The disruption or massive explosion of D2C brands is a lot of clutter for consumers. You have five large marketplaces, there are about 63-65 fashion brands, of which 40 are funded. Any fashion query or need you come across; you’ll have options. There is a lot of clutter that creates a need for a discovery platform.”
As per the startup, it will make use of social media influencers on platforms such as Instagram and Pinterest to curate and promote products through live or video commerce. Additionally, ShoutO will not grow inventory but direct the audience to respective brand websites.
The fashion discovery startup has already tied up with Zara, H&M, Damensch, Urbanic, and other brands.
Commenting on the development, Ash Lilani, Managing partner at Saama, said,
“We are seeing social and creator-focused shopping startups gain a lot of traction in other markets, particularly the US. ShoutO’s focus is to have an amalgamation of both these approaches to build a fashion destination for young Indians.”
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