After an exponential growth in business amid the COVID-19 pandemic, E-health startups set their eyes on smaller cities and towns to attract new customers.

According to a white paper released by FICCI on e-pharmacies, around 3.5 million households were using e-pharmacy services before the COVID-19 pandemic. The user number grew nearly 3 times to 9 million in May and is projected to reach 70 million households by 2025.

Many industry analysts agree that the next wave of growth in e-healthcare will come from non-metro cities.

Practo, an online health platform, saw a razor-sharp increase in their online consultations. The startup also claims that teleconsultations on its platform have grown 10x in the last six months.

Talking about expansion, Shashank ND, CEO and co-founder of Practo, said,

“At Practo, now we want to capture the next 200 million customers by continued focus on expansion and growth in Tier 2 cities. We will build a multilingual interface that will expand access to quality healthcare and enable interactions in native languages, bringing quality care to remote locations.”

Also, according to a report by RedSeer Consulting, the Indian e-health sector is expected to grow at a CAGR of 68% to $16 billion by 2025.

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