Dogsee Chew Raises Rs 50 Cr In Series A Funding Round
Dogsee Chew, a natural pet treat brand, has raised Rs 50 Crore in Series A-round from Mankind Pharma and existing investor Sixth Sense Ventures, a venture capital fund.
The startup will use the raised funds primarily for brand building, research, and building a strong distribution network.
Founded in 2015 by husband-wife duo Bhupendra Khanal and Sneh Sharma, Dogsee Chew offers 100% natural dog treats that are free from grain, gluten, preservatives and artificial flavouring. Made with 100% pure yak and cow milk, the pet treat brand makes vegetarian dog treats that parallel rawhide bones.
Dogsee Chew | 100% Natural Dog Treats
Speaking on the development, Bhupendra Khanal, Co-founder of Dogsee Chew, said,
“Mankind pharma has an established history of creating highly successful consumer products. Having the backing of such a giant is a huge vote of confidence for us, and we look forward to learning from their expertise.”
As per Bhupendra, the treats offered by Dogsee Chew, in comparison, are natural, human-grade, and protein-rich, which have made them a success with pet parents. The brand is now the country’s fourth-largest pet food exporter and sends out its products to 30 countries, added Bhupendra.
About the investment, Nikhil Vora, Founder & CEO of Sixth Sense Ventures, said,
“With their 100% Natural & Vegetarian offerings, Dogsee Chew is uniquely positioned to make the most of the current global trends in the pet care industry. We are excited to deepen our partnership with Sneh and Bhupi and are elated to be part of their journey.”
Recently, the pet food and products space has been getting a lot of traction, with brands like Wiggles, Heads Up For Tails, and Supertails having raised funds.
In November 2021, Dogsee Chew raised $7 million in its Pre-Series A funding round from Sixth Sense Ventures, whereas Heads Up For Tails raised $37 million in Series A in August last year. In October 2021, Wiggles raised $5.5 million in pre-series A round led by Anthill Ventures.
As per research by Euromonitor International in 2021, pet food accounted for Rs 3143.03 crore of the market, whereas pet products took Rs 558.96 of the pie. The industry is projected to grow at 30% CAGR in 2021-2026.
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