Ripplr, a Bangalore-based distribution and logistics platform operated by Intelligent Retail Pvt Ltd, has raised $40 million in a Series B round led by Fireside Ventures.

New investors Bikaji and Neo Foods, along with existing investors 3one4 Capital, Zephyr Peacock India and Japanese conglomerate Sojitz Corporation participated in the round. The funding round also witnessed debt participation from Stride Ventures, Alteria Capital, Northern Arc Investment and Trifecta Capital.

As per the startup, the freshly raised funds will be used to scale up its tech platform and expand its team. Ripplr, which is largely present in South India, now plans to expand its operations to have a pan-India presence.

RIPPLR | B2B Retail Technology Platform

Founded by Santosh Dabke and Abhishek Nehru in 2019, Ripplr is a B2B retail technology platform that offers distribution as a service to FMCG brands.

The Bangalore-based startup helps both prominent & new-age brands to seamlessly open up distribution channels and allocate logistics contracts, providing information on sales orders, live inventory, buying patterns, reducing inventory wastage and management costs, and helping them focus on production and brand development.

Speaking about the development, Abhishek Nehru and Santosh Dabke, Co-founders of Ripplr, in a joint statement said,

“With this round, we are aiming to increase our geographical footprints in India to solve the reach and visibility complications faced by all the FMCG brands in offline distribution and supply chain. We aim at becoming one of the trusted long-term partners for brands, distributors, and kirana stores by building an omnichannel model to optimise supply chain inefficiencies.”

The Bangalore-based distribution and logistics platform deploys predictive analytics to manage demand and inventory for both brands and retailers. Ripplr manages and digitises operations, helping create visibility and reach with a management layer for the supply chain.

Commenting on the development, S Kannan Sitaram, Co-founder and Partner at Fireside Ventures, said,

“There is an increasing focus on offline expansion that we see with D2C brands after they acquire a strong consumer franchise. We believe that there is a massive untapped potential in plug-and-play retail and are certain that Ripplr’s distribution platform operating at scale across the country will unlock the potential in the offline retail space.”

Ripplr claims to be operationally profitable and has 24 warehouses in its distribution network across cities, servicing 80,000+ retailers. The Bangalore-based distribution and logistics platform provides distribution services to FMCG brands like ITC, Nestle, HUL, Britannia, Mondelez, Colgate Reckitt Benckiser, Godrej, Dabur, and Nivea, among others.

Recently, Soptle, a SaaS-led B2B marketplace for FMCG manufacturers and retailers, raised $1 million in a pre-seed funding round.

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