Boundless Brands Raises $2.5 Million In Seed Funding

Boundless Brands Funding
Indian Funding News

Boundless Brands, a digital-first beverages brand with a full-stack e-commerce platform for the F&B industry, has raised a seed funding round of $2.5 million from marquee angel investors from USA and India.

As per the startup, it plans to onboard over 1,000 F&B 3rd party brands in the next two years for its full-stack e-commerce platform and services.

Boundless Brands | Digital-first Beverages Brand

Incubated by Sandeep Aggarwal of Droom and ShopClues, where Nagendra Shukla joined as co-founder and CEO, Boundless Brands enables e-commerce sites and apps and all the managed e-commerce services, including technology, digital marketing, catalogue, payment, fulfilment and customer support for F&B brands.

As per Nagendra Shukla, the F&B industry is a $100 Bn addressable market, and it continues to remain in the status quo for almost a century.

Speaking about Boundless Brands, Nagendra Shukla, Co-Founder and CEO, said,

“Given the demographic mix of India, adoption of technology and innovation in packaging and product development, India is ready for the disruption in F&B. We are not only building our portfolio of beverages but also offering a full-stack E-Commerce platform and managed services for the F&B industry. Building this company with Sandeep as founding mentor will help us to tap into his impeccable track record in E-Commerce and marketplaces.”

Boundless Brands | Digital-first Beverages Brand
Sandeep Aggarwal, Founder Of Boundless Brands

Boundless Brands plans to launch an array of beverage drinks in the summer of 2023. The beverages will be distributed through its own e-commerce site and app supplemented with quick commerce, marketplaces and modern retail.

Commenting on the development, Sandeep Aggarwal, Founder of Boundless Brands, said,

“Boundless is a platform play with ecosystem of services around it, and it will allow 3rd party brands in F&B to focus on their core competencies of product or brand building and led Boundless handle the E-Commerce value chain.”

Recently, Polka Pop, a naturally flavoured sparkling water brand, raised pre-seed funding from a group of renowned angel investors.

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